She Didn’t Leave Journalism to Become an Entrepreneur. She Built Both.

For some entrepreneurs, starting a business means changing careers. For Samina Esha, it means bringing two professional worlds together.

A journalist, writer, and business executive based in Toronto, Samina is the President and Co-Founder of SETO Financial Inc., a financial consulting company she helped establish in 2018.

But there’s something distinctive about her journey.

She never stopped being a journalist.

Two worlds. One approach.

At SETO Financial Inc., Samina works in a business focused on practical financial guidance, including debt and cash-flow strategy, financial checkups, real estate consulting, and business advisory services.

Beyond entrepreneurship, she continues to write about business, economics, technology, and public life.

While the two fields may seem different, Samina sees a powerful connection between them.

“Journalism taught me to research carefully, question assumptions and communicate complex ideas clearly—skills that now shape how I approach business leadership.”

You don’t have to choose just one identity.

One of the most interesting lessons from Samina’s journey is that entrepreneurship doesn’t have to erase your earlier ambitions.

The skills developed in one profession can become an advantage in another.

Research becomes preparation.

Curiosity becomes discovery.

Communication becomes leadership.

And experience becomes something you can build upon.

For entrepreneurs navigating multiple interests, her story offers an important reminder: You don’t always have to start over to build something new. Sometimes, you build from everything you’ve already learned.

Meet the founder

Samina Esha
President & Co-Founder, SETO Financial Inc.
Journalist & Writer | Toronto, Canada

Samina continues to develop her entrepreneurial work alongside her writing and journalism, demonstrating how different professional interests can strengthen one another.

Connect with Samina on LinkedIn

A note from DaHo

To Samina: Congratulations, and welcome to Featured Founders.

What makes your journey worth sharing isn’t simply that you’re building a company. It’s that you’re doing so without leaving behind the experiences and interests that shaped you.

At DaHo Creative Hub, we believe every founder’s journey deserves visibility, recognition, and the opportunity to inspire meaningful connections.

We hope this feature brings new conversations, partnerships, and opportunities your way.

Keep building. Keep writing. Keep opening doors.

Danel Hommeus
Founder, DaHo Creative Hub