She Didn’t Leave Journalism to Become an Entrepreneur. She Built Both.

A journalist, writer, and business executive based in Toronto, Samina is the President and Co-Founder of SETO Financial Inc., a financial consulting company she helped establish in 2018.

But there’s something distinctive about her journey.

She never stopped being a journalist.

Two worlds. One approach.

At SETO Financial Inc., Samina works in a business focused on practical financial guidance, including debt and cash-flow strategy, financial checkups, real estate consulting, and business advisory services.

Beyond entrepreneurship, she continues to write about business, economics, technology, and public life.

While the two fields may seem different, Samina sees a powerful connection between them.

“Journalism taught me to research carefully, question assumptions and communicate complex ideas clearly—skills that now shape how I approach business leadership.”

You don’t have to choose just one identity.

One of the most interesting lessons from Samina’s journey is that entrepreneurship doesn’t have to erase your earlier ambitions.

The skills developed in one profession can become an advantage in another.

Research becomes preparation.

Curiosity becomes discovery.

Communication becomes leadership.

And experience becomes something you can build upon.

For entrepreneurs navigating multiple interests, her story offers an important reminder: You don’t always have to start over to build something new. Sometimes, you build from everything you’ve already learned.